We’re on a mission to help our clients build a brand that consumers trust and repeatedly come back to. And that means reaching them in a more meaningful way, one that doesn’t feel false. Earning and maintaining trust is critical for a business’s success. That’s why brands need to create an editorial voice—content that requires a departure from typical marketing jargon. It means writing headlines that entice people to click through, stories that elicit action, and information that is useful and engaging. Creating that kind of exceptional editorial experience requires skill, planning and expertise. Our team will deliver creative content that’s at once compelling and entertaining. Our goal is to provide services that keep loyal customers engaged, while also creating buzz and interest from new consumers.

The Team

Molly Nover-Baker, Founder and CEO

Founder and CEO, Molly Nover-Baker, a 20-year magazine industry veteran who has been a beauty editor/director at Cosmopolitan Magazine, Sephora.com, CosmoGirl and Women’s Health Magazines. Responsibilities include refining vision and content strategy, building brand relations and client services, recruitment and development.

Genevieve Monsma

Veteran beauty director with tenures at top magazines including CosmoGirl, Marie Claire, Shape and More. As a freelance writer, her work has appeared in Women’s Health Magazine, InStyle, Shape, Real Simple and More.

Lesley Rotchford

Freelance writer with previous work stints as executive editor at Women’s Health Magazine, deputy editor at Cosmopolitan and articles editor at Allure.

Karina Giglio

Giglio left her position as beauty editor at Sephora.com for marketing positions at beauty brands including Ratner Companies and a CMO spot at Reveal MedSpa. Now a full-time freelance writer, her work often appears in Women’s Health Magazine, Real Simple, Allure and more.

Krista Bennett DeMaio

Former magazine-editor-turned-freelance writer, DeMaio has covered all things beauty. Her work has appeared in magazines like Women’s Health, Redbook, Shape, Dr. Oz The Good Life, and websites including bhg.com and Prevention.com.

Megan Deem

A writer, editor and consultant, Deem has extensive experience covering beauty, fitness and fashion. Her work has been showcased in magazines like InStyle, Elle, Self, O, The Oprah Magazine, and websites including Makeup.com and Origins.com.